Wood Motor Company in Harrison, Arkansas wanted something new to reinvigorate their brand in the local advertising landscape. Under my direction we decided to drive home the company’s community focused image. The man carving a piece of wood is meant to symbolize the slow and caring manner in which Wood Motor Company has built their client base and their business. The idea struck a chord, was pitched, and approved. You can check out the entire televsion commercial →Here
I also developed many digital banner ads that often carried the same messaging or imagery. You can view them below.